Private photo sharing for your family
Share once.
Keep everyone close.
Sending the same photo to six different chats? Looly gives your child’s photos and videos one private home. Share once, and everyone you invite is up to date.
14-day free trial · card required · cancel anytime
Originals stored in the EU, no face recognition, no ads in the app, full-quality originals.
CLOSE, EVEN FROM HERE
They grow a little. You all get a little closer.
The pancake mornings. The same bedtime book, again. The little things you almost forget to send. Looly gives your child’s story a home, and the people who love them a place in it.
A little world of their own
A private circle for each child. All their photos and videos, growing into a story you can come back to.
Bring your people closer
Grandparents, godparents, your favourite people. Invite them by email. They join free with a simple email code.
One photo. So much love.
Share a moment once. Everyone in the circle can see it, leave a little heart, or send a few words back.
A little moment. A lovely chain reaction.
Try it: add a few photos and watch them reach the family’s phones. Then see the love come back.
Today
Lena added a photo to Mia’s circle
2 h ago
Grandma Rosa “My favourite hour of the day 💕”1 h
09:41
Wednesday 23 July
09:41
Wednesday 23 July
Just a demo. Nothing you click here is shared anywhere.
All the joy, none of the noise.
A new photo, a happy little ping. Everyone chooses what they hear about. Try Grandma’s settings below.
Notifications
A little more news. Or a little more quiet. Her choice.
Hearts never send a notification, so react as much as you like.
Email can arrive the moment something happens, or bundled into one hourly, daily or weekly digest. Each member picks.
09:41
Wednesday 23 July
A FRONT-ROW SEAT, FROM ANYWHERE
Make their day. Every day.
For grandparents across the country and friends around the corner. Invite them by email, they sign in once with an email code, and your child’s world opens up in their browser. Photos, little hearts, happy replies. Everyone you invite joins free.
Start your circleSMALL CIRCLE. BIG PROMISES.
Some things belong in the family.
Their funny faces. Your everyday rituals. A little world worth looking after.
Only your people.
You choose who’s invited into each circle. Your child has no public profile.
A home in Europe.
Photos stored in the EU, with Cloudflare storage under EU jurisdiction and our database in Frankfurt.
Free to be themselves.
Never scanned. No facial recognition. No AI trained on your family’s memories.
Room for a little quiet.
No ads. No advertising trackers in the app. You can turn off our optional first-party product analytics in Settings.
Every detail, still yours.
Originals kept whole, at full resolution. No recompression. Download your photos whenever you like.
Made for the way families actually share.
The big things, the little things, and the thoughtful details in between.
On the web. iPhone app coming soon.
The full app in your browser on a phone, tablet or computer. Our native iPhone app is coming soon.
The whole circle joins free
Invite as many people as you like. Watching, commenting and hearting stay free for everyone, forever. Only you pay.
Video and Live Photos
Videos up to ten minutes and 2 GB, streamed smoothly. Live Photos keep moving instead of freezing into stills.
Comments and hearts
Little hearts. A few kind words. The lovely part of sharing, with none of the pressure to perform.
Albums for the big days
Birthdays, holidays, the first week home. Collect them in albums without disturbing the timeline.
A separate circle for every child
Their own photos, their own people. One subscription covers every child, and a photo of siblings appears once in each circle.
Originals, untouched
We keep the exact file you uploaded, at full resolution, with no recompression. Download it whenever you like.
Alerts, tuned by each member
Everyone picks what they hear about, and whether email arrives instantly or as an hourly, daily or weekly digest. Hearts never ping anyone.
Grandparent-proof sign-in
No passwords, just an email code or a passkey. The whole app speaks English and German.
You start the circle. They join for free.
Both subscriptions include a 14-day free trial (card required). All plans can be cancelled anytime, with a 30-day money-back guarantee and a 90-day read-only window after cancellation. Recurring plans include 250 GB; Founding Family includes 100 GB.
Annual
per month, billed annually (€99/yr)
A year of staying close.
- 250 GB included
- The lowest price per month
- One bill a year, not twelve
Monthly
per month, billed monthly
Pay as you go, leave any month.
- 250 GB included
- Billed monthly
- The smallest commitment
Founding Family
one payment, yours for life
For families who hate subscriptions.
- 100 GB included
- One payment, never billed again
- Founding price locked forever
A few things you might be wondering.
The practical bits, before you make yourself at home.
Why isn’t Looly free?
Because you’re the customer, not the product. Your subscription pays for storage and the work that keeps Looly running. We earn our living from families, without advertising in the app. The people you invite join free.
Can’t we just use a WhatsApp group?
Most families start there, and it works until it doesn’t. A group needs everyone in one chat, but your in-laws and your best friends have probably never met. Photos get compressed, then buried under messages within a week. And every “so cute!!” pings twelve phones. Looly connects the same people around your child: full quality, one timeline, and each member decides what their phone buzzes about.
Why not Apple or Google Photos shared albums?
Shared albums assume everyone lives in the same ecosystem, and they stop at showing pictures. Looly is built around your child’s story and the circle following it. Grandparents need nothing but an email address. Comments, hearts and tunable alerts turn it into a place the family actually visits. And we never scan your photos or run ads.
How do grandparents see the photos?
You invite them by email, and they sign in once with an email code. It opens right in the browser on a laptop, a tablet or a phone, so there is nothing they have to install. No password to remember, and every new photo is waiting for them in the circle, at full quality.
Is there an iPhone app?
The native iPhone app is coming soon. You can use Looly now in your web browser on iPhone, Android, tablet or computer, with nothing to install. We are preparing a private iPhone beta before the public release.
What happens if I cancel?
Nothing disappears the moment you leave: you keep read-only access to your circles for 90 days. And there’s a 30-day money-back guarantee if Looly turns out not to be for you.
Are my photos really full quality?
Yes. We store the original file exactly as you uploaded it, with no resizing and no re-encoding, and the same goes for videos. You can download the full-resolution original whenever you like.
FOR THE PEOPLE WHO WOULD NEVER SCROLL PAST
Their whole little world.
Your favourite people.
A private home for the moments you want to keep, and the people you want to keep close.
Start your circle